Application of the Theory So Far

It’s all about getting their brain’s attention

Imagine you’re at your daughter’s Saturday morning soccer game, for us it is our son’s hockey games often at 6:30 AM. You strike up a conversation with someone you’ve just met and they ask, “What do you do?” You say, “I get troubled homeowners a ‘do over’” and not another word.

Listen carefully to their response. No matter how many people you say this to they will respond in a predictable way.

They will either ask, “What does that mean?” or, “How do you do that?” or something similar.

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